Native Advertising

Reach Relevant and Targeted Audiences 

Place content within a variety of TEGNA content distribution platforms - including local news websites and millions of brand-safe publishing partners to drive traffic to your website. 

ADAPTED DESIGN

Native ads are like chameleons - they fit the look and feel of its distribution platform. Ads feel organic and natural, and contain useful information to adhere to a user's expectations.

CUSTOM SPONSORED CONTENT

Tell your brand story in a fun, informative, and engaging way using blog posts, videos, and other content types that add value to attract attention to your brand.

STRATEGIC DISTRIBUTION

Relevant audiences are already spending time on the web - reach them on the sites they frequently visit.

TARGETED AUDIENCES

Target specific audiences who consume content like yours through publisher expertise, keyword and topic research, and immersive online experiences.

Audience Marketplace

Connect with a Quality Audience 

Reach an audience that is highly likely to interact with your brand based on demographics and behaviors, a specific location, an event taking place, or through retargeting.​

AUDIENCE & LOCATION TARGETING

Target specific locations using geofencing to create brand awareness, boost mobile marketing performances, and drive traffic to both the website and storefront.

RE-TARGETING

Bring previous website visitors back to your website using Site and Search Retargeting to provide them more opportunities to convert. 

REPORTING

Accurate data provides actionable insights to maximize campaign effectiveness. Measure impressions, clicks and click-throughs, video completion information, and conversions. ​

Over-the-Top Advertising with Premion

Over-the-Top Advertising Made Simple 

With unparalleled reach into the OTT marketplace, Premion places ads on the 125+ OTT Networks that your audiences are watching daily — wherever, whenever and however they choose to watch. 

95%+ AD COMPLETION RATE

Non-skippable ads provide a high-quality user experience in a walled subscription environment.

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DIRECTLY SOURCED INVENTORY

Guaranteed impressions directly sourced from major TV networks, MVPDs, and media companies.

PREMIUM EPISODIC LONG-FORM CONTENT

Ads appear alongside premium, full-episode content, both live and on demand, across top-tier OTT distribution platforms.

FRAUD-FREE, BRAND-SAFE ENVIRONMENT

With advanced targeting and seamless integration, you're assured access to brand-safe and fraud-free inventory that reaches the growing and highly engaged OTT audiences.

Targeted Email

Reach Your Target Audience’s Inbox - Not The Spam Folder

Custom-developed and designed with your unique needs in mind, Targeted Email helps to reach a specific audience using mobile-friendly creative, and strategic deployment tactics to guarantee that messages reach the inbox, not SPAM folders.

AUDIENCE TARGETING

Reach an audience via geographical location targeting, ZIP code, demographics, interests, and buying behavior.

100% DELIVERY GUARANTEE

We make sure your email is delivered to all of the intended inboxes by conducting continual spam filter and design compatibility testing.

FACEBOOK AMPLIFICATION 

Increase an email’s visibility and reach by sharing messaging on Facebook at the same time as email campaign deployment.

MATCH-BACK REPORTING

Did a recipient visit your website, fill out a form, download a resource, convert, or make a purchase? Find out out Match-Back Reporting capabilities.