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Native Advertising
Reach Relevant and Targeted Audiences
Place content within a variety of TEGNA content distribution platforms - including local news websites and millions of brand-safe publishing partners to drive traffic to your website.
ADAPTED DESIGN
Native ads are like chameleons - they fit the look and feel of its distribution platform. Ads feel organic and natural, and contain useful information to adhere to a user's expectations.
CUSTOM SPONSORED CONTENT
Tell your brand story in a fun, informative, and engaging way using blog posts, videos, and other content types that add value to attract attention to your brand.
STRATEGIC DISTRIBUTION
Relevant audiences are already spending time on the web - reach them on the sites they frequently visit.
TARGETED AUDIENCES
Target specific audiences who consume content like yours through publisher expertise, keyword and topic research, and immersive online experiences.
Audience Marketplace
Connect with a Quality Audience
Reach an audience that is highly likely to interact with your brand based on demographics and behaviors, a specific location, an event taking place, or through retargeting.
AUDIENCE & LOCATION TARGETING
Target specific locations using geofencing to create brand awareness, boost mobile marketing performances, and drive traffic to both the website and storefront.
RE-TARGETING
Bring previous website visitors back to your website using Site and Search Retargeting to provide them more opportunities to convert.
REPORTING
Accurate data provides actionable insights to maximize campaign effectiveness. Measure impressions, clicks and click-throughs, video completion information, and conversions.
Over-the-Top Advertising with Premion
Over-the-Top Advertising Made Simple
With unparalleled reach into the OTT marketplace, Premion places ads on the 125+ OTT Networks that your audiences are watching daily — wherever, whenever and however they choose to watch.
95%+ AD COMPLETION RATE
Non-skippable ads provide a high-quality user experience in a walled subscription environment.
DIRECTLY SOURCED INVENTORY
Guaranteed impressions directly sourced from major TV networks, MVPDs, and media companies.
PREMIUM EPISODIC LONG-FORM CONTENT
Ads appear alongside premium, full-episode content, both live and on demand, across top-tier OTT distribution platforms.
FRAUD-FREE, BRAND-SAFE ENVIRONMENT
With advanced targeting and seamless integration, you're assured access to brand-safe and fraud-free inventory that reaches the growing and highly engaged OTT audiences.
Targeted Email
Reach Your Target Audience’s Inbox - Not The Spam Folder
Custom-developed and designed with your unique needs in mind, Targeted Email helps to reach a specific audience using mobile-friendly creative, and strategic deployment tactics to guarantee that messages reach the inbox, not SPAM folders.
AUDIENCE TARGETING
Reach an audience via geographical location targeting, ZIP code, demographics, interests, and buying behavior.
100% DELIVERY GUARANTEE
We make sure your email is delivered to all of the intended inboxes by conducting continual spam filter and design compatibility testing.
FACEBOOK AMPLIFICATION
Increase an email’s visibility and reach by sharing messaging on Facebook at the same time as email campaign deployment.
MATCH-BACK REPORTING
Did a recipient visit your website, fill out a form, download a resource, convert, or make a purchase? Find out out Match-Back Reporting capabilities.